How much email addresses worth

November 06, Your email list is an asset, and should be valued as such. Use this formula to find out just how much that list is worth. Those assets may be more esoteric brand equity, customer sentiment or more tactical email lists, Twitter followers, Facebook likes.

One asset that most startups and established companies alike own is a customer email list. While it may not seem like a list of email addresses is a valuable asset, it is. Each customer on your list has volunteered his or her information so your startup can provide updates, promotions and other interesting content on a regular basis. When done right, each message should create brand loyalty and ambassadors for your product or service.

For instance, if startup A and B are otherwise identical, but startup A has an email list with 5 million opt-in addresses, surely it's worth more than startup B. So, what's the true value of your email assets? Model your information assets the same way bankers model the value of a financial asset: the discount cash flow you can expect to generate.

You need to be creating targeted onsite displays based on shopper behavior that proactively convert unknown visitors into subscribers.

Not actively collecting emails yet? Start a free 15 day trial of Privy Growth today. Sign up now to start your day free trial. Privy Text Broadcast Texts. Login Try Privy Free. New data. By Josh Mendelsohn July 8, What is the value of an email address? Brand purpose. Brand safety. Brand strategy. Business of media. Creative Works. Diversity and inclusion. Future of TV. Influencer marketing. Media planning and buying. Mental health. Mergers and acquisitions. New business.

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